FYI

The Media Shop wins One Faber Group account in Singapore

Singapore-based independent agency The Media Shop has won the account for the attractions company One Faber Group.

Founded in 2009, the boutique media agency has clients across the hospitality, fast-moving consumer goods, technology, financial and government sectors.

The announcement:

The Media Shop has been appointed as One Faber Group’s (1FG) Agency of Record to manage their integrated marketing efforts for the next 2 years, following a competitive tender.

1FG operates a suite of leisure and lifestyle services including attractions, guided tours, event venues, souvenir and lifestyle outlets as well as F&B operations. Their attractions include the iconic Singapore Cable Car, the outdoor night show on Sentosa, Wings of Time and Sentosa Merlion.

The regional media duties include planning and buying to raise awareness of 1FG’s key attractions, targeting locals and tourists to increase footfall and sales conversion.

“We are delighted to be given this valuable opportunity to work with a brand with such a rich heritage. Winning this account showed that we understood the needs faced by the client, and had demonstrated our capability in working towards 1FG’s marketing objectives,” said Jessica Toh, CEO of The Media Shop.

1FG joins the agency’s list of diversified clients: CIMB Bank Berhad, Veritas Storage (Singapore), Lee Kuan Yew School of Public Policy, Liberty Insurance and Singapore Exchange.

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