24 Hours With… Carrie Sim of Circles.Life

As a social media manager at telco Circles.Life, Carrie Sim is used to spinning many plates at once – she takes us through her day planning for a big conference and a new product launch before ending the evening sat in front of a 'cheesy' Netflix show

6am: I don’t do mornings well. The early bird may catch the worm, but my husband knows from experience that it’s best to let me starve than to have me awake before 8am. I never do breakfasts anyway. Today is an exception.

In less than a month, we went from brainstorming to bringing our roadshow concept to life at Comex 2018, Singapore’s largest tech exhibition. Tomorrow is the first day. I’m running on adrenaline.

We’ve got a lean team at Circles.Life and we’re launching a brand new product, our +Plus Phone Plan, a no-contract combo at 5pm today. Everyone’s juggling multiple responsibilities and projects. It’s crunch time.

7.15am: On the way to work, I check my email and WhatsApp in case anything urgent has cropped up. It could be something on social media, escalations from our customer service team regarding our roadshow experience or any internal updates that need my attention. Nothing so far. Whew.

I take a short breather and indulge my inner millennial. I scroll through Instagram and read that viral article that’s going around Facebook. Did my friend just post a video of her cat performing a trick?

I start planning my day.

Carrie in action

8.30am: It’s go-go-go. We’re a well oiled machine when it comes to selling our no-contract plans online. We started offline selling through roadshows in late 2016 and they’ve really added to the customer experience. We’ve been iterating and improving on them since. Being part of Comex was the next test.

Even though we’ve garnered good lessons so far on how to run roadshows, there’s still more to learn now that we’re executing something this large-scale. I am informed by exhibition organisers that we’ll need a wireless router for our ADSL connection.

Uh oh. Didn’t think of that. No need to hit the panic button. I’ll plan around this. I’ll get a suitable router later when I’m picking up our exhibitor and contractor passes. I’ll have to figure out a way to get all my tasks for the day done. If it’s to be, it’s up to me.

9.30am: On top of roadshows and offline sales activities, I’m also in charge of managing our community of super fans, The ‘inner circle’. I check on the secret Facebook Group and make sure there aren’t any unanswered threads. I spot a couple of comments by members who are excited about Comex and quickly type a few replies to let them know I’m looking forward to catching up with them over the next couple of days at our booth.

9.50am: The marketing team is working hard on our launch of the +Phone Plan at 5pm. We’re counting down and doing final checks on everything. It feels like we’re a rocket ship preparing for blast off.

11.30am: I need to leave the office now. I’ve got no time for lunch. I grab a Milo from our pantry. I’ll be spending the next couple of hours at multiple locations: an industrial estate at Macpherson, then to Middle Road and finally Rochor Canal Road before I head to Suntec Convention Centre for set-up.

3.40pm: I’ve procured that wireless router and completed all my errands. Our IT vendor is there early.

4.15pm: I meet my IT vendor at our booth and we start the set up and testing process. We crack some jokes while waiting for the set-up to complete.

4.25pm: The wireless network is set up. I connect to it successfully. Awesome. One less thing to worry about. We start with testing the VPN accounts.

4.45pm: Something isn’t working. We’re seeing a couple of error messages. I get in touch with my tech team for help with troubleshooting.

5pm: My phone buzzes and I see a slew of messages on WhatsApp. We’ve just launched +Plus Phone plan. Customers can now buy a no-contract combo with us for as low as $10. Woo hoo.

5.30pm: We manage to resolve the errors and successfully complete set up. I stay on in the hall. I’ve got a training session with my promoters later in the evening. Contractors around us are just starting set up. I continue working on my laptop.

The Circles.Life marketing team

7.30pm: My senior promoters arrive. After the training, they give me some thoughtful feedback on how we could improve the experience for our customers and staff on duty. I’m grateful that I get the opportunity to work with these youth. They may be young and part-time hires, but they are self-motivated, bright, customer-focused and the level of ownership they exhibit is remarkable.

8.30pm: I leave the convention hall and book myself a ride back to office. It’s time to tie up loose ends.

9pm: The office is pitch dark. This may sound completely unglamourous, but it’s time for my administrative tasks. I want the experience at our booth to be amazing, so I’m working on creating data codes for our giveaways, printing of redemption forms for gift-with-purchase tie ups with our partners, sorting out additional prizes and documenting process improvements – after receiving feedback from our promoters during the training. It’s quiet in office. I love that.

10pm: I close up the office and book a ride home. I spend this time clearing my emails and reviewing a couple more projects I’m working on.

10.45pm: I hit my couch and watch a Netflix romantic comedy drama series Good Morning Call to decompress. I usually love my documentaries, but with so much on my mind, I just want some easy viewing. Man, is it cheesy.

11.45pm: I typically sleep much later, but I’m done with today. I need my game face on for the next four days of Comex. Lights off. Six hours before I’m back at work again.


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