86% of Chinese marketers believe AI will impact their industry says Dentsu Aegis Network report

86% of marketing professionals surveyed by Dentsu Aegis Network for its  ‘Making AI Actionable’ report believed AI will impact their industry over the next two years. 78% believed in the power of AI to deliver deeper consumer understanding. However only 26% had a clear understanding of exactly what AI is.

For its ‘Making AI Actionable’ study, Dentsu Aegis Network did surveys and interviews with over 2000 marketing professionals across China meeting agencies, brands, media owners and technology partners. 59% of those surveyed were in the senior management category (22% were general manager and above; 37% were director or similar). 

The report deep delves into five key areas where the application of AI is impacting marketing best practice in China: precision targeting, search, speech recognition, computer vision and content creation.

In her foreword to the report, CEO Dentsu Aegis Network China Susana Tsui said: “To successfully deploy AI, businesses need to break down silos across organisations. We have to reimagine how to work in a new age of human + machine.”

The tables below present a few of the key findings of the survey:


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