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Dentsu Aegis Network wins Intel Select’s global media account

Tech company Intel Select has appointed Dentsu Aegis Network (DAN) as its media agency of record across the globe.

To service the account, DAN has created a bespoke offering called Team Intel, which will pull talent from agencies across the network including Carat, Merkle and Amnet.

The global pitch has seen the consolidation of all Intel Select’s media account including digital, social, programmatic, search, offline media, and analytics with DAN.

Incumbent agencies iProspect and Cardinal Path will continue to work with the company on its search and digital marketing.

Becky Brown, VP of global marketing and communications, said in a statement: “We’ve worked hard to enhance our legacy of global brand building with a world class marketing technology system that delivers relevant content throughout our customers’ journey.

“We needed a global partner that excelled at combining data, technology and creativity to drive business results. We found that in the Dentsu Aegis Network.”

Nick Brien, Dentsu Aegis Network Americas CEO, added: “We are extremely proud and excited to have been chosen as Intel’s global media partner. We look forward to leveraging Intel’s technology on their behalf to tell stories and to create experiences that drive sales in today’s omnichannel world.”

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