Digital ‘boost’ for Wavemaker Singapore, with two new appointments

Media agency Wavemaker Singapore claims to have “boosted” its digital capabilities with two new appointments.

Diana Vincent will take up the role of head of digital and performance, while Sandra Lopez will join as a digital director working on the Kimberly-Clark client team.

The announcement:

Diana Vincent joins as the Head of Digital and Performance and she will report to Zachary Lim, Deputy Managing Director. Sandra Lopez will lead the Kimberly-Clark team as Digital Director. She reports to Diana.

With a strong foundation in data-driven marketing during her time at Google over a decade ago until her most recent role at MRM McCANN, Diana’s focus has been on data and technology-driven marketing across the consumer journey from awareness to loyalty. In her current role, Diana will help build and strengthen Wavemaker’s digital, data and tech solutions to its current and new clients.

Diana remarked “Over the last four weeks of my time here, I’ve already seen how Wavemaker puts digital at the core of everything, and there’s nothing else that could make a digital native like me more excited. We already have the right mix of the dynamic team and data-driven culture, and I can’t wait to be a part of this exhilarating journey forward!”

Sandra has a wealth of experience in setup, digital strategy and client servicing and is looking forward to be back in the GroupM fold and learning all that Asia has to offer in the way of experience as well as share her knowledge and insights with the broader team as an invaluable resource.

Sandra quipped “What I love about Wavemaker and especially in Asia is the chance to make a difference that drives real business results. Digital is only going to grow and with the right processes, passion and creativity in place I know we will produce something phenomenal. I am truly excited to be part of the Wavemaker family.”

“We are extremely glad to be able to get these two wonderful and capable ladies to be a part of our Wavemaker family here in Singapore. Their wealth of knowledge across digital platforms, experiences across brands, their deep understanding of how the digital ecosystem and the needs of clients are evolving are the key reasons why we are glad to have them on-board.”, said Zachary Lim.

Diana’s appointment as the Head of Digital and Performance will allow us to take the next steps forward in building and adding value to our clients with our digital offerings coupled with the technology stacks that can help drive performance and efficiencies in their campaigns.

Diana is a digital native bringing over 13 years of brand and performance marketing experience from a range of local, regional and global brands. She has worked with clients in the likes of Samsung, Coca Cola, Asia Pacific Breweries, Nestle, Richemont, Unilever B2B, Cisco, Mead Johnson Nutrition, UBS, Far East Organization, Ministry of Communication and Information, TAFEP, AIA, MSIG Insurance, Courts Asia and many more.

Sandra brings years of digital experience and process ‘know hows’ across various luxury, FMCG, entertainment & financial categories. This is going to be very valuable in helping drive digital solutions for our clients.

Sandra came from Sydney where she was driving digital growth at Slingshot across a plethora of high profile clients such as Universal Sony, Fisher & Paykel, Disney Theatrical and Royal Caribbean cruises.

Her digital expertise extends across a multitude of industry verticals, in previous roles Sandra has also spent time as a trusted digital advisor at Mindshare wielding her talents on all brands of the Kellogg’s account and at Carat boosting digital growth in both the Tiffany & Co and Phillips accounts primarily.


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