Grey acquires majority stake in Indian independent agency Autumn Worldwide

Nirvik Singh and Anusha Shetty

The WPP-owned Grey Group has acquired a majority stake in Indian independent social media and digital marketing agency Autumn Worldwide, which is based in Bengaluru.

Founded by Anusha Shetty and Abhay Rajankar in 2005 Autumn Worldwide counts PepsiCo, Reckitt Benckiser , Samsonite, Exide Life Insurance, Tata Salt, Raymond and Freecharge among its clients.

In response to a question from Mumbrella, Autumn Worldwide CEO Anusha Shetty declined to comment on the value of the deal, citing a confidentiality clause. A query sent to Grey was also unanswered at the time of publication.

The indie shop has more than 165 employees across Mumbai, Delhi and Bengaluru. Starting as a brand consultancy and advertising firm, Autumn Worldwide opted to focus on digital and social media back in 2009. Shetty said: “By 2011, it had become the largest vertical.”

Shetty’s professional experience includes stints with Lowe Lintas, Euro RSCG, Silicon Valley startup Euclid and Honeywell Technology.   She will continue to head Autumn Worldwide and work closely with Grey Group Asia Pacific, Middle East and Africa chairman and CCEO Nirvik Singh.  

Grey Group worldwide CEO Michael Houston said: “We are delighted to welcome Autumn Worldwide to Grey. This acquisition represents another step forward in building our borderless creativity and providing seamless solutions for our clients across platforms.”

Nirvik Singh said: “Grey has a strategic plan to increase its digital footprint in the region. Having Autumn as our partner ensures we have a digital and social media agency with expertise across the digital landscape.

“They are a forward-thinking company who share our common vision of a world-class digital ecosystem that will deliver only the very best to our clients.

“Combining creative, digital, data and technology will strengthen our presence not only in India, but also throughout the region.”

Shetty said: “The convergence of consumers and mediums has already happened, and agencies need to not just reflect this thinking, but be a part of that journey.

“Grey’s famously effective 100-year history in creative thinking combined with Autumn’s 13-year ‘young’ fervour to constantly unlearn and learn across data, creativity, and mediums creates a potent agency of the future.”


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