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GreynJ United’s film for Kasikornbank takes on consumer discomfort with app updates

The new film ‘Face/Off’ for Thailand’s Kasikornbank, created by GreynJ United  addresses consumer discomfort with the updated version of the bank’s K Plus app.

The three-and-a-half-minute long video features a man puzzled by and unable to recognise his girlfriend, after she undergoes radical transformations. After a lot of reluctance and resistance, he eventually concludes a new and updated version is better than the old.

Credits:

Brand: K Plus

Client: Kasikornbank

Agency: GREYnJ United

Chief creative officer: Jureeporn Thaidumrong

Executive creative director: Asawin Phanichwatana

Creative director: Thanyaluck Pongacha / Jesse Wong

Production company: Hub Ho Hin Bangkok

Film director: Nawapol Thamrongrattanarit

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