GreynJ United’s film for Kasikornbank takes on consumer discomfort with app updates
The new film ‘Face/Off’ for Thailand’s Kasikornbank, created by GreynJ United addresses consumer discomfort with the updated version of the bank’s K Plus app.
The three-and-a-half-minute long video features a man puzzled by and unable to recognise his girlfriend, after she undergoes radical transformations. After a lot of reluctance and resistance, he eventually concludes a new and updated version is better than the old.
Credits:
Brand: K Plus
Client: Kasikornbank
Agency: GREYnJ United
Chief creative officer: Jureeporn Thaidumrong
Executive creative director: Asawin Phanichwatana
Creative director: Thanyaluck Pongacha / Jesse Wong
Production company: Hub Ho Hin Bangkok
Film director: Nawapol Thamrongrattanarit
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