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Gulf Oil uses Indian cricket heroes to pitch helmets for children

A new CSR campaign, ‘#GuardianOnRoad’, from Gulf Oil features former Indian cricket team skipper MS Dhoni and pace bowler Hardik Pandya, encouraging two-wheeler owners in India to ensure their children wear helmets. In a film created by DDB Mudra, Dhoni invites children at a mall to square off against Pandya, known to bowl at an average speed of 138 kph, kitting them out with pads but with no helmet.

When the parents protest, Dhoni and Pandya point out that people routinely drive their children around on two wheelers with no protection, thus making a case for children wearing helmets. In addition, Gulf Oil has started distributing over 15,000 helmets to children across the country, from metros like Mumbai and Chennai to smaller cities like Coimbatore, Lucknow and Ranchi. 

Ravi Chawla managing director Gulf Oil Lubricants said: “Inculcating road safety habits within children at an early age is crucial to ensure their wellbeing and to make them responsible citizens. We urge parents to follow the basic road safety rule of not allowing their children to ride on two-wheelers without wearing a helmet.”

According to statistics from the Government of India, around 150,000 people die every year in road accidents, across the country. To this, Gulf Oil adds a particularly grim data point: 29 children die on Indian roads every day, mostly in accidents involving two-wheelers. While helmets are mandatory for drivers, children who are pillion riders, are often allowed to travel unprotected.

Gulf Oil’s helmets are 540 mm in size and ISI certified, aimed at children between ages 8 and 13. The company is offering free helmets for 75 lucky winners who take a road safety pledge on its website.

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