FYI

Havas Media enhances social offering through Sprinklr partnership

Havas Media has partnered with social media specialist Sprinklr, in order to tap into the firm’s social listening, content management, influencer marketing and data intelligence tools.

The announcement:

Havas Media has formed a new partnership with Sprinklr, the world’s No. 1 social suite. Sprinklr helps more than 1,500 of the world’s most valuable brands deliver epic customer experiences with an integrated suite of digital research, customer care, social engagement, social marketing, and social advertising. The Sprinklr and Havas Media partnership creates a unique combination of world-class creative talent, innovative brand planning, and category-defining technology to help enterprises develop breakthrough creative, media, social marketing, and customer care strategies.

This collaboration will connect Havas Media’s expertise and strategic social media acumen to Sprinklr’s host of capabilities, which includes social listening, content management, influencer marketing, data intelligence, and more.

“We’re excited to create a first-of-its-kind partnership with Havas Media, pioneering a new way for brands to create epic customer experiences, at scale,” said Luca Lazzaron, Sprinklr’s Chief Revenue Officer. “Media has to evolve to the age of messaging. Social is the future. Creating epic experiences necessary requires brands to think across channels and across paid, owned, and earned media. Sprinklr’s social suite is the only one that can do this.”

This integration of paid media and organic media provides an unprecedented offering that creates highly visible and transparent digital media planning and content production, and enriches the consumer experience.

“By leveraging owned, earned, and paid together on one social suite, we are able to maximize productivity and efficiency for our clients,” said Philippe Torloting, Global Head of Socialyse, the social offering at Havas Media. “This will provide alternative solutions for brands that want to activate campaigns in an even more authentic, lucid way.”

Havas Media is the only global network in the world to have the Sprinklr certification of the platform—a designation that positions Havas Media to leverage Sprinklr’s entire social suite.

Through this partnership, businesses now have the unique opportunity to combine and then accelerate their media and social planning with a complete digital customer experience platform. Companies can now harness the power of paid media strategies while tapping into organic social media strategies—a combination that will optimize customer data and create even more competitive customer experiences.

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