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Lowe Lintas creates Diwali film for jewellery brand Tanishq

Lowe Lintas has created a film to promote a new collection from Indian jewellery brand Tanishq in the run up to the Diwali festival of lights.

The ad, which runs to three minutes 30 seconds, shows people from different states and cultures gifting jewellery to loved ones.

“The festival is all about the beauty of lights, gifting and the auspiciousness of gold which is exactly what the film shows,” a press release on the campaign said.

Tanishq parent company Titan said the film is designed to highlight the “uniqueness of each ethnicity” and “show how everyone comes together to celebrate with their loved ones“.

The jewellery collection is called Utsava.

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