FYI

Old Spice debuts in Singapore on Shopee’s ‘P&G Super Brand Day’

E-commerce platform Shopee has partnered with P&G to offer deals and discounts on ‘Super Brand Day’.

P&G’s male grooming brand Old Spice will make its debut in Singapore as part of the promotion.

The announcement

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, partners fast-moving consumer goods giant, Procter & Gamble (P&G), for its upcoming Super Brand Day. From 19 to 23 October, P&G Super Brand Day will bring users exclusive deals and discounts of up to 50% off across all P&G brands on Shopee, including Pampers, Dynamo, and Pantene; and the exclusive debut of popular American male grooming brand, Old Spice, in Singapore.

Shopee Super Brand Day features exclusive deals and promotions in partnership with leading brands on Shopee Mall. Every instalment of Super Brand Day will also see a branded in-app takeover – a revamp of the app interface to highlight the brand exclusively for 24 hours.

Junjie Zhou, chief commercial officer, Shopee said, “At Shopee, we are always looking for ways to strengthen our partnerships with brands in order to provide users with access to exclusive deals and promotions from their favourite brands. Super Brand Day was launched to not only recognise our key brand partners, but to also provide them with increased exposure beyond our usual campaigns to reach out to users across the country.”

On P&G Super Brand Day, users can look forward to up to 50% off all P&G brands, daily flash deals happening four times a day, and free Starbucks and Grab vouchers with selected bundle purchases from the P&G Official Store on Shopee. With every purchase of P&G products, users will also get a chance to play the in-app game, ‘Shop to Spin’, for the chance to win additional prizes, vouchers, and Shopee coins.

In line with the campaign, Shopee will also be the first to carry popular American brand, Old Spice, in Singapore. The brand, well-known for its male grooming products comprising deodorants and antiperspirants, shampoos, body washes, and soaps, will be making its official debut on the day of P&G’s in-app takeover on 23 October. To mark the launch, Shopee users can enjoy an exclusive 16% off all Old Spice Body Wash products.

“We are excited to partner P&G for this upcoming Super Brand Day, and we look forward to bringing users even more exciting collaborations in the months ahead,” closed Zhou.

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