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Publicis Singapore wins Emirates creative account for South East Asia and Greater China

Publicis Singapore has won the creative business for Emirates for South East Asia and Greater China, after a recently concluded pitch.

Mumbrella had reported earlier this month that Publicis was the frontrunner for the business. Ogilvy was also believed to be in the running .

The scope of work includes creative on all regional and local brand campaigns.

Publicis Singapore managing director Joanne Theseira said: “We are very proud to have won the Emirates business for South East Asia and Greater China.

“It’s an outstanding global brand, and we have assembled our very best talent and capabilities in Singapore to unlock even greater success for Emirates in this part of the world.”

The win marks the second big airline account for Publicis this year. It won a large part of the Cathay Pacific business in August. It was also in the running for the Singapore Airlines account, but didn’t make it to the second shortlist.

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