Dr Mumbo

‘Rise and shine maggots’ – Volvo and Dolph Lundgren are a match made in heaven

Being a big fan of the cerebral method actor Dolph Lundgren, Dr Mumbo was a little giddy when this film advertising Volvo Construction Equipment made its way into his inbox.

Behold the epic mise en scène, the perfect marriage of sound and image, the immersive performance from native Swede Lundgren. Sometimes Dr M can’t believe he gets paid to consume this sort of first-class visual candy.

Explaining the work, Volvo Construction Equipment senior vice-president of corporate communications Bill Law puts it best – when he says: “The result is a feel-good mini movie with Hollywood impact.”

It gets better dear reader, stick with it.

For Lundgren himself adds: “This job was probably the most unusual role I’ve ever taken on. It was fascinating to see Volvo’s excavators and its skilled operators performing all the various physical exercises – with absolutely no movie stunts involved.

“Honestly, I didn’t think it was even possible. Being born in Sweden, I have a long relationship with this classic Swedish brand. As a young boy, I rode in the back of my dad’s Volvo. To me, Volvo represents some great Scandinavian values, like clean design, excellent quality and a true care for the environment.”

Rise and shine maggots.


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