Sheena Jeng leaves Publicis to join McCann as China chief creative officer

Erstwhile Publicis creative Sheena Jeng has joined McCann Worldgroup China as chief creative officer.

With more than 20 years of experience, Jeng has previously worked with clients including Tencent, L’Oréal, Citibank, Unilever, Coca-Cola and Nestle.

The announcement:

McCann Worldgroup China has appointed Sheena Jeng as Chief Creative Officer.

Based in Shanghai, Sheena joins McCann with a remit to drive the agency’s expanding business, and to unite and enhance MWG China’s creative offerings across all disciplines and clients.

Previously with Publicis, Sheena has over 20 years of experience in the Greater China region, building strong business partnerships with clients such as Tencent, Buick,  L’Oréal, Citibank, P&G, Unilever, J&J, Coca-Cola, Fidelity, Avon, Sanofi, Philips, and Nestle amongst others.

Her work has garnered recognition from major national and international shows including, Cannes, D&AD, One Show, Spikes, Epica, New York Festival, AdFest and the China 4A and Long-Xi awards.

Additionally, Sheena is well-respected in the industry, having served as Vice Chairman of the Association of Accredited Advertising Agencies of China and Vice Chairman of China’s Advertising Association of Commerce and has been named “Taiwan’s Best Advertising Professional” and “China’s Top Female Advertising Professional”.

Charles Cadell, President of McCann Worldgroup Asia Pacific, commented: “As the world’s second largest advertising market, continued success in China is key to McCann, so I am delighted to welcome a creative of Sheena’s calibre to the team.”

Ronald Sun, together with Mike Zeng, Co-CEOs of McCann Worldgroup China said, “We are thrilled to have top-notch creative, Sheena, join the network. Her expertise will take our work to the next level, enhancing our client offerings.”

On her appointment, Sheena remarked, “I look forward to being a proud member of McCann and enabling brands to play a meaningful role in people’s lives.”


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