Dr Mumbo

When flatulence becomes a marketing tool for chutney

Two of Dr Mumbo’s favourite things in life are Bollywood and chutney.

So when he discovered this gem of a film promoting Chings Schezwan spicy sauce and marrying the two elements, Dr M cried with joy – not laughter.

He promises readers, not laughter.

Not even at two minutes in when Indian film star – and believe it or not, former Ogilvy copywriter – Ranveer Singh attempts to save the earth from an imminent asteroid strike by taking flight thanks to some erm… unconventional methods, shall we say.

Yes, thanks to the spicy sauce causing a strange chemical reaction down below Singh is able to fly like the wind.



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