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39 agencies on roster for whole-of-government creative account worth over S$92m in Singapore


The Ministry of Communications and Information in Singapore has awarded whole-of-government creative services to 39 agencies, Mumbrella has learnt. The scope of the business covers all government ministries, statutory boards and organs of state.

The services being sought are strategy development, account management and in-house production. The total awarded value of the business is upwards of S$92million.

The 39 awarded suppliers are a mix of global creative agencies, independents, PR firms and video production companies. The list includes Adred Creation, Animagine, Asatsu-Dk, Atomz I, Blk J, Bridgewater, Cubic, Dentsu, Dentsu Young & Rubicam, Edelman, Formul8, Gosh, Grey, Hakuhodo, Hogarth, I.M Communications, Ink and Pixel, J Walter Thompson, Mandate Communications, McCann Worldgroup, Mediacorp, MullenLowe, Night Owl, Our Grandfather Story, Paprika Global, Qais Consulting, Siliconplus Communications, Sparkfury, Splash, Starlight, Tactic, The Thinc Group, Tribal Worldwide, TSLA, Urban Forest, Viddsee, White Space Digital, Wild and Xod Box.

Some 67 firms had submitted tenders and the ones that didn’t make the cut include BBDO, Leo Burnett and SPH among others. This follows close on heels of the announcement of the whole-of-government media services being awarded to a consortium of agencies from Publicis Gov@Publicis Media, led by Starcom.

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