FYI

ADK starts new unit Schema that will blend technology and creativity

Japan’s third largest agency ADK has launched Schema, an enterprise that will support new business development.

The goal at Schema is finding ways in which new technological innovations like AI, blockchain, VR and genome editing can materially affect people’s lives via businesses or service offerings.

The announcement:

ADK has launched Schema its first-ever project to support new business development through creative “trans-creation” of technology. 

Today, various technological innovations in AI, Blockchain, VR, genome editing, with the potential to change the world, are emerging and evolving every day. However, in order for these innovations to truly penetrate people’s lives, they need to be properly ‘interpreted’ into business or services. With the wide range of technological resources, along with the power of creativity cultivated in the advertising business, SCHEMA will start off as a new platform to give shape to future businesses.

With the mission of “accelerating the power to change,” SCHEMA will involve society, enterprises, and startups by collaborating with 4 external partners. The participating partners are: “Plug and Play Japan,” the world’s top global venture capital; “Digital Hollywood University Graduate School,”an accelerator from Silicon Valley with numerous achievements in producing tech-oriented startups; “DMM.make Akiba,” the hardware startup hub with capability to produce, develop, and verify; and “Hiroo Gakuen Junior High and High school” who have nurtured students with globalperspective and have offered entrepreneurship education.

ADK’s original workshop method “ADK Power Idea Camp” * will also be incorporated. Skilled members with expertise in technology-focused communication, will support co-creation of new businesses that answer to the needs of companies and market issues.

Japan expanded globally through manufacturing expertise, and Schema aims to support the growth of large corporations as well as startups, to once again, reach global success through effective marketing and branding.

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