FYI

Bloomberg is Asia’s top business digital ‘media destination’ – says Ipsos

Bloomberg Media has been ranked the top business and financial digital media destination in Asia according to findings from the Ipsos Global Business Influencers Survey 2018.

The survey studied 5,730 executives in the Asia-Pacific region, excluding China.

The announcement:

Bloomberg Media Group announced that it is ranked as the top business and financial digital media destination in Asia Pacific, according to the latest Ipsos Global Business Influencers Survey 2018.

The Ipsos Global Business Influencers 2018 Survey measures the digital daily reach of 5,730 executives in Asia-Pacific (excluding China). The survey showed that Bloomberg Media’s digital daily reach, which includes Bloomberg.com and the mobile app, as well as content across Bloomberg Businessweek, Business Markets and Bloomberg TV, outperformed competing business and financial news media1 in reaching ‘highly desirable audience targets’, who are business executives, financial professionals, IT decision makers, frequent travelers and high net worth individuals.

In addition, according to the August 2018 data from comScore, Bloomberg.com garnered 2.97 million unique visitors in Asia-Pacific, placing the site ahead of BBC News, FT.com, Economist.com and CNBC.com in the region.

“We are thrilled to see that our content and media offerings continue to appeal to business influencers, in light of an increasingly competitive media landscape,” said Mike Jackson, managing director, Asia-Pacific sales, Bloomberg Media Group. “Our commitment to building a credible modern news experience is exhibited through our expanding products and services that reach decision-makers around the world.”

According to comScore data from August 2018, Bloomberg.com continues to be a top go-to international news and business website with the highest number of unique visitors in Hong Kong and Singapore (Hong Kong: 187,000, Singapore: 311,000) and page views (Hong Kong: 7.4m, Singapore: 6.8) for the most recent seven consecutive months.

The Ipsos Global Business Influencers Survey is a world-leading independent industry survey looking at the media, business, financial, luxury and travel habits of the most senior global business executives. Conducted annually, the survey covers the APAC region excluding China (incl. Hong Kong, Singapore, Indonesia, Malaysia, Philippines, South Korea, Taiwan, Thailand, Japan and Australia).

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