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Michel de Rijk leaves WPP to take on APAC CEO role for Martin Sorrell’s S4 Capital

‘Tech maven’ de Rijk

Michel de Rijk is to head up S4 Capital in the Asia-Pacific, as chief executive officer of Sir Martin Sorrell’s new company – and he will be based in Singapore.

De Rijk was previously APAC president of GroupM’s [m]Platform between 2016 and earlier this year, when he took over as chief growth officer of the holding company’s Performance Media Group.

It is said he will oversee digital content, digital media planning and buying, and first-party data.

On his appointment, the multilingual De Rijk said: ““Our industry is in the middle of a revolutionary change, and relationships between brands, agencies, consultancies and media owners will be re-forged.

“Brands want solutions that give them ownership, but that are of the highest quality and informed by deep experience. S4 Capital will be able to operate in exactly the areas to fulfil these needs. I’m looking forward to setting the pace for the industry with Sir Martin.”

Describing himself on LinkedIn as a “technology maven”, he claims to “thrive on change” – adding: “I seek to find ways to evolutionise the industry for continued relevance, value creation, and performance.”

Sorrell is looking to deliver the ‘the S4 Capital difference’

Former WPP boss Sorrell said: “I’m delighted to welcome Michel to S4 Capital. He has the network and the skills to help MediaMonks and all of our future businesses in the region maintain impressive growth, while identifying further opportunities to grow by acquisition.

“No one could be more qualified to represent the S4 Capital difference.”

De Rijk’s also worked previously for WPP programmatic arm Xaxis and the tech provider EyeWonder. He speaks Dutch, English and German.

MediaMonks, which S4 Capital acquired, has a presence in Singapore and Shanghai – with plans to open offices in Japan, India, Australia and other parts of China.

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