New tool from Publicis will help Singapore Polytechnic students rate teachers via emojis
Thanks to EmoGenius, a tool developed by Publicis, students will now be able to rate their teachers in real time, via emojis. The tool is the result of a collaboration between Publicis and Singapore Polytechnic’s diploma in visual communication and media design (DVMD).
A release from Publicis declared this was a solution to a problem many academic lecturers faced: determining the level of engagement among students. Via EmoGenius, lectures can now be ranked via three emoticons ranging from happy to confused, which could encourage teachers to provide immediate explanations or improvise. It is supposed to get students more involved in class instead of hiding behind “stoic expressions” and being “distracted by their devices”.
Asked how this system came to be developed, Publicis’s head of technology David Chau told Mumbrella: “It was a proactive solution in response to the issue already faced by the lecturers at Singapore Polytechnic’s DVMD. We are thrilled to witness this collaborative effort come to life.”
Acknowledging that several teachers don’t take too kindly to disruptions in the middle of their lectures, Chau added: “ This solution is built to be a companion piece that works in parallel with ongoing lectures and is flexible to enough to accommodate a lecturer’s individual teaching style.
“Primarily, it offers a real-time ‘moodboard’ that showcases how well the students are engaging. Lecturers are free to pause during class to address feedback given through the tool or use the post-class data to analyse points for improvement.”
While EmoGenius was being currently run in partnership with Singapore Polytechnic, Chau did not discount the possibility of it being taken to other geographies and universities.
To start with, Publicis will closely monitor EmoGenius which is still in trial stage.
Speaking about the collaboration with Publicis, lecture and practice lead for digital at DVMD, Singapore Polytechnic, Jaffry Jalal said: “There are online tools that can be used in many ways in a learning environment to enable collaboration, interaction, and peer-learning.
“However, digital analytics tools for a physical experience are very hard to come by. With the trial of this tool, we hope to be able to improve the experiential learning process that is the hallmark of a polytechnic education.”
Course chair for DVMD, Ng Teck Tiong added: “We look forward to the future implementation of tools like EmoGenius to further our effort towards using technology to enhance learning experiences of students.”
Is this a joke? Because it sounds like a joke. To increase “engagement” during lectures the idea is to get people to get their phones out and vote!!!!???? Hahahahahahahaha! Tell you what, I’ll give you one for free. BAN PHONES FROM LECTURE THEATRES.
ReplyAs it may sound easy to ‘ban’ for you, there is something call reality. You clearly do not understand how schools work these days. Even-though you ‘ban phones from lecture’, curriculum it-selves are designed to work with your laptop or phones. No matter what, we are living in a world that needs to be in harmony with digital assets. It is now time to think about how we can be in balance with technology rather than to ‘ban’ which is not the right solution.
ReplyThat is a seductive argument that concedes we have no control over our use of tech. Unfortunately it is one that many leaders in Silicon Valley have dismissed as evidenced by the banishing of screens in schools and around the house. There are also plenty of secondary schools that ban smart phones not only in the classroom but the playground too. Banning phones can be done and if we are serious about education rather than pandering to a generation who would have us believe they are incapable of functioning without a screen, it should be done.
ReplyMaybe this is as good an app as Marcel, which was launched in June…
ReplyAs it may sound easy to ‘ban’ for you Nicko, there is something call reality. You clearly do not understand how schools work these days. Even-though you ‘ban phones from lecture’, curriculum it-selves are designed to work with your laptop or phones. No matter what, we are living in a world that needs to be in harmony with digital assets. It is now time to think about how we can be in balance with technology rather than to ‘ban’ which is not the right solution.
ReplyIs nothing sacred any more?
ReplyIn one dump of code, they have managed to place teachers on the same rung as Grab drivers. The fact that this is ‘proactive’ makes it even more galling.
This is sheer mockery of the most noble profession in the world. If the idea is to move towards a Grab rating model, then why not allow teachers to rate their students too via an app? Maybe both can get expelled if ratings are below average! Sigh!
ReplyWhile student feedback is great, in-class feedback will lead to chaos. As a teacher, you are paid to teach and MUST have confidence in the classroom. The moment you open up your teaching methods to debate, you are inviting chaos and mutiny.. Allow discussion, but never, ever change path mid lesson. You are meant to be the expert. behave like it and don’t be so insecure as to lean on an app.
ReplyMaybe this is moving with the times that I’ll need to get used to. The solution described indicates that students are no longer expected to make themselves pay attention to receiving knowledge from their teachers, but rather, teachers having to suit their teaching style according to the mood of the class majority. If a student doesn’t do well in the class, will the student blame it to how boring the class is instead of finding ways to absorb the lesson?
ReplyWhat utter utter scammy nonsense. Are kids engaged? I don’t know, let’s rate teachers with emoticons. Job done.
ReplyA misguided use of technology driven by a strategy devoid of common sense.
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