New tool from Publicis will help Singapore Polytechnic students rate teachers via emojis

Thanks to EmoGenius, a tool developed by Publicis, students will now be able to rate their teachers in real time, via emojis. The tool is the result of a collaboration between Publicis and Singapore Polytechnic’s diploma in visual communication and media design (DVMD).

A release from Publicis declared this was a solution to a problem many academic lecturers faced: determining the level of engagement among students. Via EmoGenius, lectures can now be ranked via three emoticons ranging from happy to confused, which could encourage teachers to provide immediate explanations or improvise. It is supposed to get students more involved in class instead of hiding behind “stoic expressions” and being “distracted by their devices”.

Asked how this system came to be developed, Publicis’s head of technology David Chau told Mumbrella: “It was a proactive solution in response to the issue already faced by the lecturers at Singapore Polytechnic’s DVMD. We are thrilled to witness this collaborative effort come to life.”

Acknowledging that several teachers don’t take too kindly to disruptions in the middle of their lectures, Chau added: “ This solution is built to be a companion piece that works in parallel with ongoing lectures and is flexible to enough to accommodate a lecturer’s individual teaching style.

“Primarily, it offers a real-time ‘moodboard’ that showcases how well the students are engaging. Lecturers are free to pause during class to address feedback given through the tool or use the post-class data to analyse points for improvement.”

While EmoGenius was being currently run in partnership with Singapore Polytechnic, Chau did not discount the possibility of it being taken to other geographies and universities.

To start with, Publicis will closely monitor EmoGenius which is still in trial stage.

Speaking about the collaboration with Publicis, lecture and practice lead for digital at DVMD, Singapore Polytechnic, Jaffry Jalal said: “There are online tools that can be used in many ways in a learning environment to enable collaboration, interaction, and peer-learning.

“However, digital analytics tools for a physical experience are very hard to come by. With the trial of this tool, we hope to be able to improve the experiential learning process that is the hallmark of a polytechnic education.”

Course chair for DVMD, Ng Teck Tiong added: “We look forward to the future implementation of tools like EmoGenius to further our effort towards using technology to enhance learning experiences of students.”


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