FYI

Singapore-based content marketing firm IMMedia opens Australia office

Singapore-based digital content marketing agency IMMedia has opened a new office in Melbourne, Australia.

Former King Content managing editor Kritika Srinivasan has been appointed as head of editorial for the APAC region.

The announcement:

Following a successful first year, APAC content marketing agency IMMedia Content appoints former King Content managing editor, Kritika Srinivasan as head of editorial and opens a new office in Australia to better service its existing APAC client base and take on local opportunities.

Peter Bakker, Managing Director, IMMedia Content said: “Since launching our Singapore operations just one year ago, we have been working with a number of number of Australian clients. Our newly-opened Australia office will be a catalyst for expanded content delivery across the APAC, while servicing our growing client base. With demand forecasted to grow dramatically over the coming months, the appointment of Kritika as our Head of Editorial for APAC and creating a local presence in Australia became crucial for us.”

Peter added: “Our new office is part of a wider regional expansion plan that will enable us to provide an even greater level of service for some of our multinational clients that include the likes of Covestro, Standard Chartered, Engie Data, Rio Tinto, Trax Retail and Sansan. The need for an Australia office became a necessity to the business, as our regional clients started to tap into the content savvy Australia market as part of their regional marketing programs. In the last year, many of our content strategies have increasingly taken on a more regional approach and Australia is a common thread.

We are very excited to have Kritika onboard as she bring a wealth of content marketing experience and will be pivotal to the growth of our organisation.”

The Australia office will be supported by IMMedia’s head office in Singapore.

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