Tuomas Peltoniemi moves from TBWA as R/GA APAC MD
Tuomas Peltoniemi has moved to digital specialist R/GA as executive vice president and managing director for APAC. He was previously EVP and MD at TBWA’s Digital Arts Network. His hiring comes in the wake of Jim Moffat leaving R/GA to join the Engine Group as CEO for Europe and Asia Pacific.
The vacancy left by Peltoniemi’s departure will be filled by Cyril Bedat who returns to Singapore from TBWA/Chiat Day where he was global brand director. In his new role at the agency, he will be director for regional client partner and innovation.
Speaking about Peltoniemi’s hiring, Bob Greenberg the founder chairman and outgoing CEO of R/GA said: “Tuomas is a transformation pioneer who understands how to implement change ahead of disruption.
“His career has evolved so similarly to R/GA’s own evolution that it feels like working together was simply a matter of time.”
Congrats… nice one Tuomas !
ReplyHow long has RGA been in Asia for? Zip news on them. Time to swap out for newer talent. Well done Tuomas.
ReplyBut the talent underneath exorcised the boogie man, now there are no more excuses they should be ‘making waves’. Hopefully Tuomas can make that happen. Instead we’re seeing a lot of vanity projects for the benefit of the staff… and output like the much maligned Nikon campaign. With majority local talent for 12+ months now, you can’t blame the boogie man anymore.
ReplyHave your say