Tuomas Peltoniemi moves from TBWA as R/GA APAC MD

Tuomas Peltoniemi has moved to digital specialist R/GA as executive vice president and managing director for APAC. He was previously EVP and MD at TBWA’s Digital Arts Network. His hiring comes in the wake of Jim Moffat leaving R/GA to join the Engine Group as CEO for Europe and Asia Pacific.

The vacancy left by Peltoniemi’s departure will be filled by Cyril Bedat who returns to Singapore from TBWA/Chiat Day where he was global brand director. In his new role at the agency, he will be director for regional client partner and innovation.

Speaking about Peltoniemi’s hiring, Bob Greenberg the founder chairman and outgoing CEO of R/GA said: “Tuomas is a transformation pioneer who understands how to implement change ahead of disruption.

“His career has evolved so similarly to R/GA’s own evolution that it feels like working together was simply a matter of time.”


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