Ad for Shopee featuring K-pop band Blackpink pulled off air in Indonesia

Fresh on the heels of Shopee appointing K-pop girl band Blackpink as its “first ever regional brand ambassador” comes the news that certain parts of the region have found the group too hot to handle, with the ad being taken off air in Indonesia.

After a diktat issued by the Indonesian Broadcasting Authority, 11 TV stations in the country took down a commercial for Shopee’s 12.12 birthday sale featuring Blackpink for being too salacious. The ad was pulled a full day before the sale it was advertising was scheduled to end.

The decision came in the wake of a petition created by Maimon Herawati, a professor of journalism at the Padjadjaran University, which drew nearly 100,000 signatures.

The banning of the ad saw legions of K-pop fans in the country venting online and according to some reports, even starting a counter-petition to drive Herawati out of the country.

Shopee’s country manager for Indonesia Rezki Yanaur pointed out in an official statement that: “The aforesaid advertisement had been granted permission from the Indonesian Broadcasting Commission (KPI).” Shopee changed its film for the last day of the sale.


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