Vivo signs multiyear marketing alliance with NBA in the Philippines

The National Basketball Association has tied up with Chinese smartphone brand Vivo in a multi-year marketing partnership. Vivo will now be the official smartphone of the NBA in the Philippines.

Vivo has close ties with sports in the region, being the official smartphone of the NBA in China and the title sponsor of the popular IPL cricketing tournament in India.

The announcement:

The National Basketball Association (NBA) and Vivo, a leading smartphone manufacturer and the Official Smartphone of NBA China, announced today a multiyear marketing partnership that will make Vivo the Official Smartphone of the NBA in the Philippines. 

The announcement was made on Dec. 6 at the Sofitel Harbor Garden Tent by NBA Champion and seven-time NBA All-Star Alonzo Mourning, NBA Philippines Managing Director Carlo Singson and Vivo Philippines Chief Executive Officer Ted Xiong.

Through the partnership, Vivo will be the Presenting Partner of the NBA Playoffs Bracket Challenge, a fantasy basketball game that allows participants to submit their NBA Playoffs predictions. As an official partner of the Jr. NBA in the Philippines and NBA 3X Philippines, Vivo will leverage the league’s youth platforms to stage interactive fan activities and showcase its latest mobile devices. Additionally, Vivo will be integrated into content on NBA Facebook, including select game highlights, vignettes and photos.

“We are excited to partner with the NBA, who share our core values of teamwork, respect, and community,” said Xiong. “The popularity of the NBA will enhance our brand image and introduce our mobile devices to more users, and we look forward to working with the league to create experiences for fans to enjoy the game.”

“Vivo is the ideal partner for us to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips,” said Singson. “With innovation at the forefront of Vivo’s products and services, we look forward to integrating Vivo into our local events and global platforms through content creation and activations that will engage the modern Filipino fan.”


Source: NBA press release


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