Coke gets festive with Christmas karaoke activiation in Singapore

Coca-Cola attempted to tap into the Christmas spirit in Singapore last week by way of an experiential activation that invited people to sing a karaoke song in exchange for a free can of the soft drink.

The announcement:

Five days before Christmas, Coca-Cola surprised Singapore with a one-day pop-up vending machine that promised to give people a memorable way to fizz up their Christmas.

Set up in the middle of festive and busy City Square Mall, the special Christmas vending machine invited people to Carol for A Coke. The mechanics were simple: take one of the microphones, choose a Christmas song, and sing your way to a free Coke.

Interestingly, the machine could detect if one or more people were singing as it would dispense the equivalent number of cans of Coke Stevia or Coke No Sugar.

Some lucky Singaporeans were treated to even more surprises – like a stuffed Coca-Cola Polar Bear dispensed to a teen who sang with her parents, or a heart-shaped couple straw for a pair of lovers.

The ultimate surprise came in the form an unexpected visit from a Christmas VIP.

“Coca-Cola has always brought people together for happy celebrations where music plays an integral part—a perfect pair to usher in Christmas,” said Pratik Thakar, Coca-Cola ASEAN Integrated Marketing Communications Director.

The Carol for A Coke machine is a creative product of the Coca-Cola South East Asia Social Experience Lab, which specializes in content creation. The same team recently also created content for Pride Day in Manila and Fanta Scream Machine.

Source: Ogilvy press release


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