Saatchi & Saatchi China helps win global pitch for Siemens Home Appliances

Saatchi & Saatchi has won the global business for Siemens home appliances. The business will be handled by Saatchi & Saatchi Dusseldorf together with the China office.

The team from China provided strong e-commerce and digital expertise through the course of the pitch.

The announcement:

Saatchi & Saatchi was recently awarded Siemens Home Appliances (HA) Global Account. The Saatchi team will lead Siemens HA brand advertising strategy and creative services.

The pitch process was truly a global group effort with The Power of One strategy put into action, tapping into the strong e-commerce knowledge and digital expertise from the team in China, to win the account. Saatchi & Saatchi Düsseldorf and China offices will work together to sustain and build Siemens HA brand’s global presence.

BSH, Greater China region, senior vice president of marketing Christof Jaeger commented: “Through the pitch process, Saatchi & Saatchi strongly validated our belief that they can consistently deliver on the range of communications strategy, planning, and execution our brand requires to continue growing.

“The partnership has already begun and we are excited to see the positive results.”

Irene Shum, managing director of Saatchi & Saatchi Shanghai said: ”It is an honour to win Siemens Home Appliances’ Global Account. Our ability to succeed in this highly competitive pitch stems from our breadth of resources and capabilities under The Power of One strategy. The brand Siemens HA is already known for its cutting-edge home appliance technology and is one of the most trusted and premium home appliances brands worldwide. We are thrilled to work with them to strengthen the brand’s reputation even further and continue building consumer love of their product.”

Source: Saatchi & Saatchi press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing