SPH ties up with McDonalds to boost newspaper readership

Diners at McDonald’s may find that their burgers and fries now come with a side order of news as Singapore Press Holdings, the publisher of The Straits Times, Lianhe Zaobao and The Business Times among others, is running a promotion with the fast food chain.

The patrons of McDonald’s can now opt in for two weeks of complimentary access to the online editions of SPH newspapers.  The promotion has been created to coincide with McDonald’s ‘Quality Starts From Within’ campaign to launch a new burger. It will run from December 6 to January 2.

Diners can get access to the papers by scanning QR codes on their tray mats and have the option of subscribing once the trial period expires.


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