Weber Shandwick creative hires across China, Singapore and Japan

PR firm Weber Shandwick has hired David Du as group creative director and head of Beijing creative; Uma Rudd Tan as creative director at Singapore and Yousuke Ozawa as creative director Tokyo.

Du was previously creative director at EUB Digital Lab and has worked with Ogilvy, Saatchi 7 Saatchi and at Webert Shandwick. Tan was most recently creative director at Ogilvy. Prior to joining Weber Shandwick, Ozawa was head of creative for Japan at, an online furniture store.

The announcement:  

Weber Shandwick, one of the world’s leading global communications and engagement firms, today announced the expansion of its creative leadership in Asia Pacific with the appointment of David Du as Group Creative Director & Head of Beijing Creative, China, Uma Rudd Tan as Creative Director, Singapore and Yousuke Ozawa as Creative Director, Tokyo. All appointments are effective immediately.

Du returns to Weber Shandwick having previously worked for the firm from 2013 to 2017. He is an industry veteran with over 18 years of experience and has strong expertise in digital strategy and brand management in traditional advertising and digital communication. Most recently, Du was executive creative director at EUB Digital Lab. Prior to that, he held senior creative roles at Ogilvy and Saatchi & Saatchi.

Du is an award-winning creative expert; he has been instrumental in winning numerous client campaign awards and was named to the 2016 Digital A-list by Campaign Asia. Based in Beijing, Du will report to both Ali Grayeli, Regional Executive Creative Director, Asia Pacific, and Lydia Lee, President, China.

Based in Singapore, Tan is award-winning writer and a creative problem-solver. She comes to the firm with over a decade of experience in integrated advertising, marketing and digital innovation. Prior to joining Weber Shandwick, Tan spent four and a half years working for both local and international agencies in Malaysia, Hong Kong, and Singapore. Her former agencies include McCann, Publicis, Havas, J. Walter Thompson, Saatchi, and Ogilvy.

Tan will report to both Ali Grayeli, Regional Executive Creative Director, Asia Pacific and Vanessa Ho Nikolovski, Managing Director, Singapore.      

In Tokyo, Ozawa is recognised as a leading creative specialist and was included in the Top 40 One Show Creative Rankings in Japan earlier this year. He was also named Artist of the Week by Tumblr in 2015. Ozawa started his career at Dentsu where he spent five years building his creative foundation. His career achievements from there span both agency and client side and include providing creative direction for leading fashion houses such as Elizabeth Arden and Coach. Ozawa will report to Tyler Kim, Managing Director, North Asia and Ali Grayeli, Regional Executive Creative Director, Asia Pacific.

Most recently, Ozawa worked with Ogilvy during which time was instrumental in driving client work that was recognised by leading award programmes including a Cannes Lions Award, Effie Awards, New York Festivals Awards and Clio Awards.    

Grayeli commented, “Our business is continuously evolving and David, Uma and Yousuke’s appointments will help us to develop even more cutting-edge, innovative ideas that drive impact to our clients,” said Grayeli. “Weber Shandwick is home to some of the brightest creative minds in the industry and this trio adds bench-strength to not only China, Singapore and Japan, but to our network as a whole,” concluded Grayeli.

Source: Weber Shandwick press release



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