Amobee partners with Dentsu Inc to provide consumer insights

Amobee’s Masatsune Shironishi

Martech firm Amobee has announced a partnership with Dentsu Inc to provide clients of the agency in Japan with consumer insights based on its proprietary Brand Intelligence solution.

Via Brand Intelligence, Amobee claims to deliver a comprehensive understanding of consumer behaviour, fluctuations in sentiment and the impact of external events on online activity.

The announcement:

Amobee, a leading global digital marketing technology company serving brands and agencies, today announced a partnership with Dentsu Inc., to co-develop and provide insight-driven brand analytics and advertising solutions to Dentsu Inc. clients across Japan through its Brand Intelligence solution; the solution is available in market immediately

Established in 1901 and based in Tokyo, Dentsu Inc.—one of the largest advertising agencies in the world—will equip its clients with deep consumer insights, driven by Amobee’s proprietary Brand Intelligence solution. A next generation marketing tool, Amobee’s patented Brand Intelligence technology evaluates data from a variety of sources to provide a comprehensive understanding of consumer behaviour, sentiment fluctuations, and the impact of external events on online activity. 

The solution utilises browsing behaviour of the “silent majority,” allowing it to provide depth and precision not attainable by common social listening and survey tools. Marketers leverage Amobee Brand Intelligence data and insights to plan and activate cross-channel, programmatic media campaigns to ensure they are effectively reaching consumers in a competitive digital environment.

“With valuable audience and campaign learnings, Amobee’s Brand Intelligence platform allows our clients to initiate planning with in-depth, actionable insights to drive smarter marketing decisions,” says Hiroyuki Maruyama, Senior Communication Planning Director at Dentsu Inc. “We’re excited this partnership will bring a unique solution to global and regional brands to better reach and interact with consumers in a more meaningful way.”

“Amobee is thrilled to partner with Dentsu Inc., a respected advertising agency, to bring this cutting-edge solution to its clients,” says Masatsune Shironishi, Country Manager of Japan for Amobee. “With valuable audience insights, this collaboration will allow brands to engage with the right consumer at the right time and, more importantly, enrich the brand experiences of consumers.”

In addition to its technology platform, Amobee provides marketers in Japan a combination of robust data science insights, business analytics and brand consulting capabilities. Building on its proprietary technology and global business network, Amobee is able to bring premium global advertising expertise to Japanese brands.

One of the world’s largest independent advertising platforms, Amobee unifies key programmatic channels—including all major social media platforms, formats and devices—to provide both managed- and self-service clients with advanced data management and media planning capabilities as well as actionable, real-time market research and proprietary audience data. The acquisition of Videology’s technology platform, intellectual property and other assets—including upfront reservation capabilities and unique broadcaster relationships—further boosts Amobee’s omnichannel platform, helping marketers meet growing consumer demand for premium video and advanced TV content.

The insights provided by Amobee’s comprehensive marketing technology platform empower marketers to take control of their message across the entire consumer journey. Simplifying the delivery of advertising across all channels and screens—including video, display, mobile, and social—the platform includes the Amobee DSP, Amobee DMP, Brand Intelligence and DataMine analytics, which converts raw data into artificial intelligence powered custom audience and campaign insights, allowing marketers to make more informed decisions.

Amobee’s exclusive ABC Insights (Audience – Brand – Campaign) allows marketers to exceed mere data-driven efficiency, by driving full-funnel effectiveness. Within this framework, the Brand Intelligence platform provides strategic branding and activation insights, based on Audience engagement with brands outside their owned media.

Source: Amobee press release


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