Beijing Dentsu creates ‘beauty rice bottle’ for premium rice brand Zhong He Fenh Jing

Beijing Dentsu has created an actual product as part of its campaign for premium rice brand Zhong He Fenh Jing — the beauty rice bottle.

With design inspired by a grain of rice, the bottle allows for the creation of rice water, a popular traditional beauty aid in China.

Speaking about the campaign, Beijing Dentsu’s creative director SweeMei Loo said: “As people’s health awareness, income and living standards rise, there’s also been an increasing need for organic food.

“People wanted to switch from ordinary to premium organic rice, but they couldn’t see the difference between the two.

“Rice water was a secret ingredient used by Asian women for flawless, porcelain skin. So, with this bottle, people can create their own rice water with Zhong He Feng Jing, and enjoy a healthy meal to feel beautiful, inside and out.”


Chief creative officer: Kazuki Tsuburaku

Executive creative director: KC Aui

Creative director: Hoshino Manabu

Copywriter: Andrew Shee, Meng Qian

Art director: Loo SweeMei, Eric Pang, Moran Kal

Account director: Li Zheng

Strategic planning director: Kenjiro Sese

Project director: Rony Chan

PR company: Vector Inc

Film production company: DNA China

Film director: Taiki Soma

Executive producer: Taiki Soma, Chow Xin Yi

Sound production company: Ghetto-Blaster Audio House


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