FYI

Digitas Singapore bags digital integrated mandate for Tourism New Zealand

Digitas Singapore has been appointed the digital integrated agency for Singapore and Indonesia by Tourism New Zealand.

The current role is an expansion of a mandate that previously included Digitas being Tourism New Zealand’s media agency for South East Asia, China and India.

The announcement:

Tourism New Zealand has appointed Digitas Singapore, the Connected Marketing agency and part of Publicis Groupe, as their Digital integrated agency for Singapore and Indonesia.

As an expansion of their current role as Tourism New Zealand’s media agency for South East Asia, China and India, Digitas will be responsible for developing digital creative work with the objective of driving tourism value from Singapore, India and Indonesia.

This appointment follows a competitive pitch process which concluded this month.

Steven Dixon, Regional Manager, Tourism New Zealand said: Digitas demonstrated a strong understanding of the Tourism New Zealand brand, coupled with real local insights and great conceptual thinking. We are very excited to  to have appointed them and are confident that a more localised and personalised approach to our creative work, will deliver great results.”

Said Rika Sharma, Managing Director, Digitas Singapore: It’s a privilege to extend our partnership with Tourism New Zealand. Being such an authentic brand and destination, I have no doubt that our unique ability to develop data and emotionally led creative solutions, and partner that with innovative media solutions will help to propel the New Zealand brand and tourism from the region.

Source: Digitas press release

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