FYI

Entropia CBR adds creative muscle with two new hires

Entropia CBR has hired  Paulo Angelo Famularcano as parnter of creative leadership and management and Denise Tsai Tee as principal of creative and design experiences. The duo will work at the Philippines office of Entropia CBR, the first international foray of the Malaysia-headquartered agency.

Famularcano was previously with imfree, Havas and Publicis. Tee’s previous experience includes stints at BBH Singapore and Ace. Saatchi & Saatchi  

The announcement:

Entropia CBR Senior Partner and Country Head for the Philippines Eduardo Mapa Jr. names two new executives as it continues to set up its presence in the country. Paulo Angelo Famularcano is named Partner, Creative Leadership and Management, while Denise Tsai Tee is Principal, Creative and Design Experiences.

Entropia CBR recently opened its office and is the first international expansion by Entropia, the fast-rising Independent Malaysia-based new age marketing consultancy.

Famularcano and Tsai Tee bring to the Philippines team their broad experience in various fields. The professional experience of both further solidifies Entropia CBR’s commitment to helping their clients in the Philippines adapt to a rapidly changing marketing landscape.

“Paulo and Denise join us as part of our leadership team,” Mapa said. “These two are seasoned navigators and creators who have been at the forefront of notable innovations in the digital and advertising landscape. They are integral in building our communication offerings that design and execute data-driven campaigns and new age experiences.”

Famularcano was previously with imfree and The Engagement Party; D5 Studio (TV5); Publicis JimenezBasic; Havas Media Ortega; and Media Contacts Philippines. His experience cuts across the digital landscape from content creation to platform development.

Meanwhile, Tsai Tee is a multi-awarded creative who has been named top Art Director in the Philippines by Adobo Magazine in 2011 and 2014 and has received several accolades including the prestigious Cannes Gold Lion. Before joining Entropia CBR, she was with BBH Singapore; Ace Saatchi & Saatchi; TBWA\Santiago Mangada Puno and SM Supermalls.

“We are excited by the experience and proven excellence that Paulo and Denise bring to Entropia CBR. We are confident that they will help brands forge meaningful connections that will drive better growth,” Prashant Kumar, Sr. Partner of Entropia said.

Entropia CBR service offerings are driven around the 4C’s – consulting, communication, CX, and commerce using the service and data intelligence ecosystem built by Entropia in Malaysia. The transformation company is designed to help C-suite innovate, lead, and disrupt the category by designing digital transformation roadmaps, digital-first experiences, future-ready platforms and brands, investment planning and innovation prototypes as part of its consulting offering.

Source: Entropia press release

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