FYI

Indian indie Tilt hires veteran marketer Kedar Teny as strategy chief

Indian independent agency Tilt has hired Kedar Teny as chief strategy officer. A marketer with experience across companies like Airtel, Hindustan Unilever and McDonald’s, Teny was most recently senior VP of marketing and on air promotions for sports at Sony Pictures Networks.

Tilt was formed last year by senior staffers from MullenLowe Lintas Group including chairman Joseph George and national creative director at Mullen Lintas Shriram Iyer.

The announcement:

The sharp and agile Marketing Consultancy, Brand Communication, Content & Production services company: Tilt Brand Solutions, has appointed Kedar Teny as Chief Strategy Officer.

As a part of his role, Kedar Teny will be responsible for shaping the ‘Full Brained Thinking’ consulting practice, a first of its kind strategic planning approach in India. He will be leading a team of handpicked diverse practitioners of big data, digital media planning and behavioural science to combine and harness the power of left brain and right brain to provide holistic solutions to marketing problems.    
 
Says Joseph George, Founder & MD, Tilt Brand Solutions “At Tilt he will be a part of the leadership team and will lead the Strategy function. In-line with hand-picking our talent at Tilt, Kedar embodies the Full-Brained Thinking approach through his vast prior experience and tenacity to deliver both, on business objectives as well as creative excellence”.

Source: Tilt press release

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