JWT Indonesia’s Chameleon strikes up a content partnership with GetCraft

Chameleon, a specialist unit of J Walter Thompson Indonesia has entered into a strategic partnership with GetCraft, a creative service marketplace with over 4,000 content creators of various sorts across South East Asia.

The alliance shores up the abilities of Chameleon, a division of JWT that specialises in content, animation and production. With a hub in Singapore, Chameleon is present across markets like Bangkok, Shanghai and now Jakarta.

The announcement:

J Walter Thompson Indonesia (JWT), is excited to announce its partnership with GetCraft, Southeast Asia’s premium creative service marketplace, under one of its units, Chameleon. The complementary partnership between Chameleon and GetCraft aims to deliver fast strategic content production for all clients.

Marianne Admardatine, Chief Executive Officer (CEO) of J. Walter Thompson Indonesia, shared, “2018 was a transformation year for JWT Indonesia. This was the year where we expanded our offering and capabilities to meet the changing marketing needs of clients in the market. We have grown our business towards brand consulting and this collaboration is one enabler for us to deliver faster content production. 2019 will be an exciting one for us as we have so many great things ahead.”

This alliance will offer clients JWT’s brand strategy and thinking with fast delivery coming from GetCraft’s 4000+ ready content creators across Southeast Asia. Harry Deje, Managing Director of Chameleon, is highly confident on how this will leverage story-crafting capability in producing various types of content. Such a fresh approach in generating creative content aims to be faster, more flexible, and effective, without compromising on quality.

“The way brands and companies communicate has been changing. We are all evolving. Producing highly relevant fast content that delivers the message and moves the audience towards the designated direction in specific timing is crucial and expected by every stakeholder. They are more impactful, they gain instant attention, they are remembered, and they shift perceptions. This collaboration equipped Chameleon in providing creative, fast and proper content production,” said Harry Deje.

Anthony Reza Prasetya, Co-Founder and CEO of GetCraft Indonesia, said, “Both GetCraft and JWT have the same passion towards content that educates and inspires customers, and I am excited to have this collaboration with JWT Indonesia. We surely believe this will bring out the best of the two entities and strengthen our offerings in the market. This partnership will also open up more opportunities for Indonesia’s content creators.”

Both JWT and GetCraft share the same belief in the result brought by fast-track content, and this partnership completes JWT’s holistic solution in 2019. Chameleon also houses J25, a creative production studio that will be involved in audio and visual creative production and distribution that caters to multiple platforms.

Added Gerri Hamill, J. Walter Thompson’s Director of Broadcast & Content Asia Pacific, “This is another exciting milestone in Chameleon’s growth story, having expanded from its regional hub in Singapore, to fully-fledged operations in Shanghai, Bangkok and now Jakarta, enabling not only a faster in-market turnaround, but better meeting the individual needs of each local market.”


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