Mirum India shows how investing is similar to running in campaign for Franklin Templeton

Financial services firm Franklin Templeton India has just launched the second edition of its ‘The Marathon of Life’ campaign. Created by Mirum, the campaign draws an analogy between investing and running, a sport that has gained in popularity in India, especially over the last decade.

A film from the campaign which focuses on compounding, features runner Anuja Mudda.

There will be more films in a similar vein addressing diversification and risk.  

Speaking about the campaign, Franklin Templeton India’s head of marketing Juzer Tambawalla said: “The Marathon of Life 2.0 continues to demystify complex topics with its sublime storyline and powerful characters.”

Franklin Templeton India’s AVP of marketing Geetanjali Sachwani added: “Everyone enjoys stories, but the real-life ones leave you inspired.

“Their struggles always add a different dimension and gravity…It’s a delicate blend and a fine balance between their storyline and our themes.”

Mirum India’s executive creative director Naila Patel said: “The campaign is an ode to life and investments, but more than that, it is a continuous celebration of inspiring stories and shared vision of Franklin Templeton and Mirum India.”


Campaign head and executive creative director: Naila Patel

Group head of communications: Gaurav Kalwani

Account manager: Kaustubh Shetye

Project supervisor: Heer Meisheri

Creative director: Kishor Shembekar

Senior art director: Priyanka Chavan

Senior copywriter: Rohan Ian

Manager of video production: Karan Vazirani

General manager of media planning and buying: Joy Das

Senior executive: Gitika Polen


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