FYI

New chief creative officers at Lowe Lintas India

Sagar Kapoor

Prateek Bhardwaj

Lowe Lintas has hired Prateek Bhardwaj as its chief creative officer. Bhardwaj was previously the national creative director at McCann Worldgroup. Sagar Kapoor has been promoted to chief creative officer. He was previously executive director.

The dual chief creative officer structure has been put in place after the exit of Arun Iyer, formerly chairman and chief creative officer at Lowe Lintas to start an independent creative business.  

The announcement:

The MullenLowe Lintas Group today announced the new creative leadership of its agency, Lowe Lintas. The agency has named Sagar Kapoor and Prateek Bhardwaj as its Chief Creative Officers (CCOs). These appointments mark the completion of the transition that started with the recent exit of Arun Iyer.

In the new structure, Sagar would oversee a part of the Mumbai office of Lowe Lintas, and all its offices in the South. Prateek’s portfolio would include a part of the Mumbai office, and the agency’s offices in the North.

Amer Jaleel, Chairman and CCO – MullenLowe Lintas Group, has hand-picked the creative duo for these roles, in consultation with Arun Iyer. Speaking of the appointments, Jaleel states, “The task of choosing and appointing the creative leadership of Lowe Lintas is an incredibly enviable and unenviable position to be in.

Taking over from the likes of Balki and Arun Iyer for one. And taking charge of the legacy and for the future of Lowe Lintas during these challenging and exciting times, too. But we have found the two most gifted and ideal individuals possible, what a great relief and what a sense of pride at this announcement.”

Sagar Kapoor has been elevated from within the agency where he was Executive Director, based in Mumbai. He’s spent over 15 years with Lowe Lintas serving various local, regional and global mandates. Sagar is credited with some iconic campaigns like Lifebuoy’s #HelpAChildReach5, including Gondappa and Future Child that were implemented globally and has consistently been one of the most awarded global campaigns for over five years. He’s been the Global Creative lead for the brand, Lifebuoy, with work that’s published in over 40 countries. Other notable brands include Axe, Pepsodent, Zee, Astral Pipes, ICICI Prudential Life Insurance and Godrej HIT.

Commenting on the appointment, Kapoor said, “Being brought-up in Lowe Lintas, this elevation is both encouraging and challenging. Encouraging because I have worked with some fantastic leaders here, joining their league is quite humbling. Challenging of course with the dynamics of the industry evolving all the time! I hope to keep the tradition of Lowe Lintas going, of keeping our brands ahead of the curve.”

Source: MullenLowe Lintas group press release

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