Prudential Corporation says ‘We Do’ in Asia-wide brand campaign

Dentsu Singapore has created ‘We Do’, a new brand campaign for financial services firm Prudential Corporation Asia (PCA).

The integrated campaign will run across 10 countries in the region — except China and India where the brand is present only via joint-ventures — across touchpoints including television, outdoor, print and online.

The brand claims to have over 15 million customers across 12 markets in the region.

Speaking about the campaign, PCA’s chief customer and marketing officer Anthony Shaw said: “Too often insurance is seen as remote and distant. But Prudential is changing all that. “We Do” means we are a part of our customers’ world.

“We are here for them however they want to reach us, with technology that broadens our human interactions. Prudential is the insurer for the people who do.”


Executive creative director: Andy Greenaway

Head of art: Trevor Lim

Associate creative director: Justin Kuruvilla

Senior copywriter: Guilet James Libby

Junior art director: Tan Kuo Jinn

Head of strategy: Udara Withana

Senior vice president of account management: Eric Chua


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