Sentosa at the core of tourism push across China and SE Asia by STB

With a bespoke campaign for South East Asia and by introducing mobile payment promotions for Chinese tourists, the Singapore Tourism Board (STB) and Sentosa Development Corporation (SDC) are working to make Sentosa an even more attractive destination for visitors.

STB and SDC have created a Sentosa-specific campaign called ‘Epic Adventures from the Island Beyond’ for South East Asia.

Focusing on the Thailand, Indonesia and the Philippines, the campaign extends across print, social media and digital.

There are also promotions exclusive to Chinese tourists who account for the largest number of visitors to Singapore at 1.7 million and who generated S2 billion in tourism receipts for just the first half of 2018.

Chinese tourists can now enjoy a completely cashless visit to Sentosa thanks to a collaboration between the SDC, the STB and Alipay, a leading online and payment platform.

The backdrop to the move is the huge preference for cashless transactions among Chinese tourists across age brackets. According to a recent report from Nielsen, 74% of tourists from China who visited Singapore, Malaysia and Thailand used mobile payment methods. Alipay, SDC and STB will run the ‘Smart Sentosa’ campaign until March 2019.

The campaign offers Chinese visitors ‘Sentosa Islander membership’ at just RMB10 (the usual price is S$25 or about RMB118) before they arrive. Sign-ups are activated over platforms including Alipay, Fliggy, Taobao, or Tmall.

On offer are unlimited free entry to Sentosa, and over 50% discounts at more than 70 attractions, hotels, restaurants and retail outlets.

Speaking about the promotion, SDC’s chief marketing officer Lynette Ang said: “With 19 million locals and tourists visiting Sentosa annually, technology is a key enabler in our efforts to create seamless experiences.

“The rollout of Alipay’s cashless payment solutions in Sentosa is one fitting illustration of how we constantly collaborate with various partners on technological innovations to make our guests’ stay fun and enjoyable.

“Through these efforts, we look forward to welcoming even more guests to Sentosa’s unique leisure experiences.”

Alipay’s general manager for cross border business for South and South East Asia Cherry Huang said: “In Singapore, Sentosa is a favourite attraction for Chinese visitors and business delegates who convene at the various hotels for seminars and conferences.

“We are happy to partner with SDC and STB to deploy Alipay touchpoints across the island for Chinese visitors looking for the best of retail, lifestyle and dining offerings and the same seamless payment experiences that they enjoy at home.

“We are very excited to help merchants on Sentosa connect better with Chinese visitors.”

STB’s director for marketing partnerships and planning Jacqueline Ng added: “STB places emphasis on close and regular collaboration with partners within and outside of the travel industry to promote Destination Singapore and deliver high-quality experiences to our visitors.

“Our latest partnership with Sentosa and Alipay is a good illustration of how we work with partners as visitors from China can now access discounts and benefits on various online platforms before arrival, and enjoy a seamless on-ground experience in Singapore.”



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