News

Singaporean boyfriends gently mocked in film promoting VOD Korean soap operas

Singapore-based content firm The Smart Local and agency Goodstuph have created a branded content film ‘Korean boyfriend versus your boyfriend’ for Viu on Singtel’s Cast app which aggregates video streaming services and on demand entertainment. 

Korean Boyfriend vs Your Boyfriend

If you've ever wished your boyfriend was more romantic, these Korean Oppas on Viu Premium will show them the way. And it’s cheaper on Singtel CAST!Find out more here: http://bit.ly/tslxsingtelcast

Posted by TheSmartLocal.com on Friday, 11 January 2019

Speaking about the assignment to Mumbrella, The Smart Local’s managing director Bryan Choo said: “We received the brief from Singtel to promote the latest Korean drama offering, Encounter, to drive subscription to Viu on Cast.

“Our aim was to attract viewers who enjoy Korean drama with specific content that they would find relatable. Spotlighting the easily identifiable, stereotypical over-romantic Korean Oppas (bros) in Korean drama, we compared them to the average Singapore boyfriend.

“Often clad in slippers and shorts, they are pressured to live up to these expectations, to hilarious results.”

Choo added: “Comments posted by users on the clip have been unanimously positive. Many girlfriends tagged their boyfriends to share with them the video and that helped increase the reach far beyond the target demographic.”

Credits:

Director: Lim Seng Jueh

Producer: Nicholas Yeam

DOP: Dominic Shimizu

Cam assistant: Daren Tay

Production manager: Yurika Tia

Sound: Adria Tham

Video editor: Hoong Qi Hao

Talents: Nicholas Yeam and Xenia Tan

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