Dr Mumbo

Singtel Power journeys back to 1978 with Grease-themed ad by BBH

Those fun-loving folk at BBH Singapore have put out a new Grease-themed ad that gave Dr Mumbo a cheery moment during an otherwise dull dry January.

In fact, Dr M was taken back to the salad days of 1978 when Danny Zuko and Sandy Olsson were influencers before influencers even existed. Imagine that.

As BBH Singapore creative director Janson Choo says: “The work continues BBH’s truly upbeat, humorous approach to Singtel’s communications of the last two years.

“From using an iconic song to building a musical stage set and working with a team of dancers, we had a blast making this campaign.

“Also, peppy, high energy TVCs are not usually associated with the power category and being essentially a new product offering from Singtel, we hope the song gets stuck in your heads like it did for us.”

So now it’s time to go back to the future and dig out the Brylcreem. See you at the hop. Or failing that, the erm Singtel Power party.

Bring your shades though. With the primary colours on display, you’ll need them.


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