FYI

The Media Shop brings in new managing partner and media manager

The Media Shop, a Singaporean independent media agency, has brought on board Jessicca Lyok as managing partner and media director, as well as Chia Hui Ru as media manager.

Lyok has over two decades of local and regional media experience. Hui Ru moves from marketing communications firm Briq, and her previous experience included a stint at NTUC.

The announcement

Independent media agency, The Media Shop has hired Jessicca Lyok as the Managing Partner & Media Director and Chia Hui Ru as the Media Manager for the integrated team.

Jessicca Lyok, a veteran brings deep expertise to The Media Shop fast-growing team in Asia with more than 20 years of local and regional Media experience. She will work with Gary Tang, Managing Director of The Media Shop to boost the media offerings, drive the overall business and manage the integrated team’s productivity and ensuring quality control of job outputs.

“After being in the media industry for so many years, my passion in media still drives me to challenge myself further. The Media Shop provides great opportunity for growth and their culture encourages employees to realise their full potential across all levels. I believe with my experience and expertise, I will be able to help the agency to scale greater heights.” said Jessica Lyok.

Prior to joining The Media Shop, Hui Ru has had managed and launched integrated campaigns cutting across all touchpoints at Briq Pte Ltd. “I am humbled by the given opportunity to join the most awarded local media agency and the privilege of working with the media veterans here. I am excited to be part of the team and l look forward to working with them to continue providing integrated solutions to address clients’ brief.” Hui Ru said.

“The new team is not only seasoned and versatile, but also willing to go the extra mile to ensure that our clients’ needs become the new offerings from The Media Shop. This new team is committed to writing the next chapter of our growth story and they have my full support.” said Gary Tang, Managing Director.

Source: The Media Shop press release

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