TSLA’s first campaign for RedMart is an over-the-top take on freshness recognition

TSLA has created a campaign for online supermarket RedMart around the theme ‘Freshness Recognition.’

The ad chooses to address the issue of freshness of produce through over-the-top imagery and deliberately exaggerated situations.

It is the first work created by TSLA for the brand ever since the agency won the account in July last year.

Speaking about the campaign, TSLA’s co-founder Nicholas Ye said: “We know Singaporean’s to have overactive imaginations about how their fresh foods are sourced and delivered.

“So this became a rich creative territory for us to demonstrate RedMart’s unrelenting commitment to freshness.”

Redmart’s vice president of marketing Jean Thomas added: “Our aim is to position RedMart as the trusted authority on freshness in Singapore. We want our customers to be reassured when they buy fresh groceries online with RedMart, and to think of us first as their go-to supermarket for all their household needs.”

The campaign will run through the first quarter of 2019 across owned and paid channels.


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