TVS scooter in India transforms into Bumblebee-inspired bot

Indian two-wheeler maker TVS Motors has decided to piggyback on the popularity of Transformers to promote its TVS Ntorq 125 range of scooters.

A TVS Ntorq scooter has been deconstructed to resemble Bumblebee, the star of the latest instalment from the Transformer’s film franchise. Dubbed Ntorq-o-tron, the installation was conceptualised by Dentsu India and created by Bengaluru-based artist Rahul KP. Ntorq-o-tron will be on displayed in select PVR theatres across Delhi, Mumbai, Chennai and Bangalore.

Dentsu India’s creative director, Nikhil Narayanan said: “The TVS Ntorq 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer — using nothing but original scooter parts.”

According to Transformers mythos though, when Bumblebee is not being a destructive robot, it doubles up as a classic Volkswagen Beetle.



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