TVS scooter in India transforms into Bumblebee-inspired bot

Indian two-wheeler maker TVS Motors has decided to piggyback on the popularity of Transformers to promote its TVS Ntorq 125 range of scooters.

A TVS Ntorq scooter has been deconstructed to resemble Bumblebee, the star of the latest instalment from the Transformer’s film franchise. Dubbed Ntorq-o-tron, the installation was conceptualised by Dentsu India and created by Bengaluru-based artist Rahul KP. Ntorq-o-tron will be on displayed in select PVR theatres across Delhi, Mumbai, Chennai and Bangalore.

Dentsu India’s creative director, Nikhil Narayanan said: “The TVS Ntorq 125 and Bumblebee have a lot in common. Both are performance machines loaded with next-gen tech, attitude and ability. Also there’s the unmistakable colour combination of Yellow and Black. So we figured, let’s turn the NTORQ into a larger-than-life Transformer — using nothing but original scooter parts.”

According to Transformers mythos though, when Bumblebee is not being a destructive robot, it doubles up as a classic Volkswagen Beetle.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing