FYI

Adeline Ong moves from Viacom to Frasers Property Limited for branding role

Adeline Ong has been appointed to the newly created position of senior vice president and head of group strategic communications and branding at Frasers Property Limited (FPL).

She moves from Viacom where she was vice president and head of corporate and brand communications for Asia Pacific. At FPL, she will report to chief strategy and planning officer Wanshi Zheng.

The announcement:

Frasers Property Limited (FPL) has appointed Adeline Ong as Senior Vice President/ Head of Group Strategic Communications and Branding, who started with the company last week. Adeline is based in Singapore and reports to Wanshi Zheng, Chief Strategy and Planning Officer at FPL. In this newly created senior position, Adeline will help shape Frasers Property Group’s strategic communications and branding efforts – internally and externally, enhancing Frasers’ corporate brand positioning and ensuring a consistent brand identity across its growing portfolio in the over 80 markets the Group operates in.

“Over the last couple of years, we have significantly scaled our business across international markets and recently rolled out a rebranding with a unified focus on creating experiences that matter to our customers. I am therefore, happy to have such a seasoned regional communications leader join Frasers Property, to capitalise on her corporate and consumer experience and help further build the Frasers Property brand,” said Wanshi Zheng, Chief Strategy and Planning Officer, FPL.

Last year, FPL went through a rebranding project, which saw it being renamed from Frasers Centrepoint, to showcase the consolidation of its businesses into one global property brand – with assets and business ranging from residential, retail, commercial and business parks, to logistics and industrial, and hospitality.

Most recently, Adeline was with Viacom International Media Networks where she was responsible for Corporate and Brand Communications for Asia Pacific, including trade marketing, internal communications and culture, and corporate social responsibility. She joins FPL with 24 years of in-house and agency experience in corporate, marketing and brand communications with multinationals, including Hewlett-Packard, Burson-Marsteller and Asia Pacific Breweries.

Adeline received her undergraduate degree in Professional Communications, with a major in Broadcast Journalism from RMIT University in Melbourne, Australia.

Source: Frasers Property Limited press release

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