BBH India creates selfie and night photography focused campaign for Vivo

The launch campaign for smartphone Vivo V15 Pro has been created by BBH India. This project is the first work created by the agency for the brand.

The campaign stars Vivo brand ambassador, Bollywood film star Aamir Khan and highlights the phone’s abilities at low-light photography and high resolution selfies.

Speaking about the campaign Vivo India’s director of brad strategy Nipun Marya said: “Once again, we have brought the best of innovations for our consumers in Vivo V15Pro.

“The campaign brings out the unique proposition of capturing superb photos with the help of a 32MP pop-up selfie and AI triple rear camera in a fun and engaging way.”

BBH Delhi’s executive creative director Vasudha Misra added: “We wanted to create a campaign that captures the stunning camera technology while giving a youthful vibe to the brand. Visual exaggerations, the track Albatraoz come together with Mr. Aamir Khan to make this campaign Pop.”

The last campaign for Vivo featuring Aamir Khan was created last year by Ogilvy India.

Credits:

Chief creative officer and managing partner: Russell Barrett 

CEO and managing partner: Subhash Kamath

Managing director: Arvind Krishnan

Head of strategy and managing partner: Sanjay Sharma

Executive creative director and writer: Vasudha Misra

Creative partner (art): Rodrigues Robert

Creative partner (art): Aastha Gupta 

Head of production: Khvafar Vakharia

Strategist: Saumya Tyagi

Business partner: Sankalp Anand

Production House: Crazy Few Films 

Producers: Urfi Kazmi, Viraj Gawas

Director: Anupam Mishra

DOP: Tetsuo Nagata

Associate producer: Sunny Shah

Line production: Kulthep Narula (Benetone films, Bangkok)

Sound engineer: Tilak Goswami

Post producer: Sharath Shankar (Do it on Post)

Assistant director: Sameer Sadhwani

Editor: Naxiel Bhadra

Online artist: Liong