BBH India creates selfie and night photography focused campaign for Vivo

The launch campaign for smartphone Vivo V15 Pro has been created by BBH India. This project is the first work created by the agency for the brand.

The campaign stars Vivo brand ambassador, Bollywood film star Aamir Khan and highlights the phone’s abilities at low-light photography and high resolution selfies.

Speaking about the campaign Vivo India’s director of brad strategy Nipun Marya said: “Once again, we have brought the best of innovations for our consumers in Vivo V15Pro.

“The campaign brings out the unique proposition of capturing superb photos with the help of a 32MP pop-up selfie and AI triple rear camera in a fun and engaging way.”

BBH Delhi’s executive creative director Vasudha Misra added: “We wanted to create a campaign that captures the stunning camera technology while giving a youthful vibe to the brand. Visual exaggerations, the track Albatraoz come together with Mr. Aamir Khan to make this campaign Pop.”

The last campaign for Vivo featuring Aamir Khan was created last year by Ogilvy India.


Chief creative officer and managing partner: Russell Barrett 

CEO and managing partnerSubhash Kamath

Managing directorArvind Krishnan

Head of strategy and managing partnerSanjay Sharma

Executive creative director and writerVasudha Misra

Creative partner (art)Rodrigues Robert

Creative partner (art)Aastha Gupta 

Head of productionKhvafar Vakharia

StrategistSaumya Tyagi

Business partnerSankalp Anand

Production HouseCrazy Few Films 

ProducersUrfi Kazmi, Viraj Gawas

Director: Anupam Mishra

DOP: Tetsuo Nagata

Associate producerSunny Shah

Line productionKulthep Narula (Benetone films, Bangkok)

Sound engineerTilak Goswami

Post producerSharath Shankar (Do it on Post)

Assistant directorSameer Sadhwani

EditorNaxiel Bhadra

Online artistLiong


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