FYI

Essence India gets new head of strategy and VP of digital media activation

GroupM agency Essence has hired Oindrila Roy as head of strategy and Rahul Marwaha as vice president of digital media activation.

Roy moves from Leo Burnett India where she was senior vice president and business head. Marwaha was most recently executive vice president at digital specialist agency Interactive Avenues. They will work closely with Essence India managing director Anand Chakravarthy.  

The announcement:

Essence, a global data and measurement-driven media agency which is part of GroupM, today announced the appointment of Oindrila Roy as Head of Strategy and Rahul Marwaha as Vice President, Digital Media Activation in India. Oindrila and Rahul will work closely with Anand Chakravarthy, Managing Director, India at Essence.

In her role, Oindrila will develop and apply audience, market and product insights to identify challenges and opportunities, and deliver against clients’ business objectives. She will also inspire consumer-first excellence and champion best practices in the strategy discipline. With almost two decades of experience, Oindrila has worked at Leo Burnett, Saatchi & Saatchi, JWT and Lowe Lintas.

In his role, Rahul will be responsible for overseeing digital media buying and optimisation for all of the agency’s clients in the market. With over 15 years of industry experience, he was most recently at IPG Mediabrands’ Interactive Avenues where he drove innovative digital marketing solutions for brands through marketing, strategy, creative and tactical implementation.  

“I am excited to be a part of Essence and contribute to its fresh approach to advertising. I look forward to weaving in magic with Essence’s data and measurement-driven expertise to solve brands’ business challenges effectively,” shared Oindrila.

“Essence has the right combination of technology, talent and vision. Essence is truly an agency primed for the future and has all the elements for success with transformation-driven clients, and I am thrilled to be a part of it,” added Rahul.

Anand said, “Oindrila and Rahul’s addition to our leadership team in India is an important step towards strengthening Essence in the market. Their skills and capabilities contribute perfectly towards our product vision as well as business development plans. Oindrila’s expertise in crafting innovative communications strategies for clients will add dimension to what we deliver, and Rahul’s experience and demonstrated capabilities with digital media make him the ideal leader to grow our footprint.”

Source: Essence press release

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