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Ex-OMG Asia-Pacific CEO Cheuk Chiang joins marketing firm Mutiny

Former Omnicom Media Group APAC CEO, Cheuk Chiang, has joined marketing consultancy Mutiny – not to be confused with the Singapore-based firm Mutiny Consulting – as a partner, investor and chairman.

Chiang stepped down from his role at Omnicom in April last year after spending five years at the helm and a decade with the group.

Mutiny’s leadership team Innis, Wray, Chiang and Farrugia

Throughout his career, Chiang has also held positions as the APAC CEO at PHD, managing director at Cummins&Partners and group account director at M&C Saatchi.

In a statement, Australian-based Chiang said he was attracted to Mutiny’s positioning and its proposition to be the “world’s first predictive advertising agency”.

“For a long time now, our industry has been struggling to re-invent itself. A lot of agencies are still chained to the past with legacy structures.

“The answer isn’t just about being more integrated, data driven, or customer driven, the answer has been staring us in the face with the coming of the fourth industrial revolution.

“I like that [Mutiny’s] focus is not just on the data or the technology, but how they can find a better way to leverage the power of both through artificial and human intelligence.

“Predictive advertising is truly the next frontier of our industry and I’m excited and humbled to be part of this new future.”

Chiang joins Mutiny just three months after the marketing consultancy launched into the Australian market, positioning itself as different to the other bigger players that are “accountants with a structurally flawed business model”.

Mutiny was founded by the former managing director of Y&R Melbourne, Matt Farrugia, and ex-national engagement strategy director, Henry Innis.

Just last month Mutiny also hired PwC’s Harriet Wray as its chief operating officer.

Matt Farrugia, CEO of Mutiny Group, added: “Cheuk’s visionary approach and success in building successful companies speaks for itself. We are ambitious about scaling and his experience and strong ties with the tech and investor communities locally and globally, will bring a huge advantage to our business and our clients.”

Mutiny has already partnered with companies including IBM, Salesforce, Google and Facebook.

Henry Innis, CSO of Mutiny, said the business is looking to expand into global markets.

“Cheuk’s experience in managing businesses in this context is unparalleled. Its pretty humbling that he saw and understood our vision to revolutionise the industry through technology, talent and techniques to deliver cutting-edge predictive advertising solutions for our clients. We’re simply thrilled to have him as a partner.”

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