FCB Kuala Lumpur picks new business from Carlsberg Malaysia and Levi’s

FCB Group Malaysia has won the creative and social mandate for two brands from the Carlsberg Malaysia stable: Kronenbourg 1664 Blanc and Asahi.

The agency has already created the first work on Kronenbourg 1664 Blanc beer, a Valentine’s Day promotion, which offers prizes for people who pose with a bottle and upload the images to the brand’s social media feeds.

The work on Asahi is set to debut in the second quarter of 2019.

The agency’s third business win is a regional project for Levi’s, scheduled for Malaysia and Indonesia. FCB Kuala Lumpur will take the lead on strategic and creative development for the campaign.

Speaking about these wins, FCB Group Malaysia’s cco-owner and CEO Shaun Tay said: “All three are the result of an amazing team effort.

“Not just on the pitches but consistently, every day and on every existing business to ensure that prospective clients see the potential results of choosing to work with us.

“Given that we are not the biggest agency in Malaysia, I’m always grateful when clients validate our belief that size doesn’t dictate success. And that passion for creativity and a willingness to go full on for their business is what truly counts.”


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