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Former Cannes Lions chairman Terry Savage steps into consultant role at Dentsu

Former Cannes Lions festival chairman Terry Savage will be taking up the role of consultant at Dentsu brand agencies, with a focus on creativity.

The association is via a marketing and creative specialist consultancy he started after his departure from Cannes Lions called Savages Unlimited.

Speaking about the association with Savage, Dentsu Brand Agencies global president Dick van Motman said: “Terry’s years of experience in building Cannes Lions, combined with his great energy will help us propel our business forward.

“We believe in creativity that moves business, as does Terry, so we’re excited about what we can do together to grow our clients’ businesses.”

Savage was instrumental in building the Cannes Lions festival of creativity, even if his last few years at the festival were plagued by controversy.

Speaking at the Comms Council Sydney’s Think Long Event in Sydney last year, shortly before his departure from Cannes Lions, Savage had made a case for agencies simplifying processes and reiterating the primacy of creativity.

He said: “We’ve got agencies, we’ve got brands, we’ve got the platforms, and we’ve got consultancies. But the one thing we absolutely know at this point in time is that if creativity is the big differentiator to reaching people, agencies still today have a massive advantage in that regard. And it doesn’t really matter if it’s data or digital, whatever the platform, creativity is still sitting front and centre.”

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