FYI

Happy Marketer wins social media business for OneConnect

Happy Marketer has won the social media mandate for OneConnect Financial Technology, a fintech subsidiary of Ping An Group, China’s largest insurer.

The contract is for a year and involves handling OneConnect’s social media channels, maximising the impact of its content and producing influencer videos.

The announcement:

OneConnect Financial Technology, the FinTech subsidiary of Ping An Group has picked Happy Marketer as their long-term social media partners.

Happy Marketer will work with OneConnect team closely to strengthen their digital brand presence and engagement in Asia. The agency will handle OneConnect’s social media channels and focus on creating brand awareness.

They will design the distribution and media strategy to maximize the impact of OneConnect’s content. Happy Marketer will also work on producing influencer videos and content tailored to the local markets.

Teo Kah Min, Director of Social & Brand Storytelling at Happy Marketer said, “Fintech is the next frontier of growth in powering digital economies and OneConnect is a pioneer in leveraging artificial intelligence & machine learning in this region to streamline previously tedious financial processes. Through our data-driven storytelling approach, we are excited to help OneConnect establish their brand presence in Asia, which is pivotal for their success.”

Tan Bin Ru, CEO of OneConnect Financial Technology said, “OneConnect Financial Technology has just set up its regional headquarters in Singapore late last year, and we’re definitely excited at the huge potential this region brings when it comes to embracing new financial technology solutions. We’re excited to be working with Happy Marketer to work on the branding for our international office and look forward to the new campaigns the team comes up with to help us succeed in this region.”

Source: Happy Marketer press release

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